Increasing by 40% since 2012, the fitness industry is experiencing healthy, rapid growth, thanks in part to new community-based exercise fads like CrossFit and SoulCycle.
As a result, there has been a major influx of tech-driven advancements designed specifically to enhance the experience of the health-conscience consumer. Nowhere is that trend more prevalent today than in the wearables category -- currently the #1 source of tracking fitness goals and statistics. What do all of these exercises and new fitness wearables have in common? They all target cardio based workouts.
Weightlifting presents a different set of problems that have not yet been addressed. Because weightlifting is location-based, devices that track only on body movement don’t track all aspects of weight training or give as accurate of a picture. Muscle definition requires a unique regimen with a scientific approach that needs to be followed. It consists of multiple layers; including but not limited to nutrition, diet, rest time, sequence of exercises, speed of exercises and quantity of exercises. Muscle growth requires a constant increase in the quantity of weights being used for each muscle group. Without a calculated increase in weights, users can build strength, but not muscle.
If not tracked and analyzed correctly, saturation can be reached and no improvements will be seen. The risk of injuries also increases due to poor and incorrect form. Constant feedback loops and analysis are the most effective methods of increasing muscle mass, reducing fat percentages and sculpting the physique you desire.
That's where GYMER comes in...